Vietnam’s exporters are seeing a surge in interest from regional
and overseas buyers. Growth opportunity is anticipated as more
multi-lateral free trade agreements come into effect.
This new opportunity will also increase competition. To help you
thrive and grow your business, the Vietnamese-German University
and Germany’s Leipzig University invite you apply to the Export
Manager Advanced Training.
The Export Manager Advanced Training Program is more than just
typical lectures: It offers practical coursework taught
by expert business teachers, mobile learning
modules, 1-on-1 business coaching and consulting
to help address your pressing business
challenges and turn them to profitable
The Export Manager Advanced Training Program will support
the internationalization of SMEs through:
Market development from East to West
Capacity development in the field of export
Access to qualified of international market
Establishment of cooperation with businesses,
universities and export bodies.
Practical advanced training for busy
The Export Manager Advanced Training Program is
comprehensive and divided into sections so you can apply
your new insight immediately to your business. The class size of 30 students would allow you to experience the business coaching, powerful sharing
and networking opportunities.
That pace helps with applying your learning right away
and keeping up with running your business.
Is this course for you?
Export Manager short course is a great choice for you
You are interested in furthering your knowledge and
skills in the field of export management within East
to West context.
You are a professional in the import and export
industry, or responsible for the import and export
component of a business.
Your function could include: import and export
management, shipping management, sales within
international markets, forwarding, buying and
Session 1: International markets and Value Proposition
Method and tools
Global value chains
International business models
Value chain mapping
International business model
Market analysis and selections
Qualitative & quantitative market
Adapting products and services to
International revenue streams
Kano Product Model
Session 2: Market Entrance Strategies
Method and tools
International channels of communication, distribution and evaluation