Why this course?

Vietnam’s exporters are seeing a surge in interest from regional and overseas buyers. Growth opportunity is anticipated as more multi-lateral free trade agreements come into effect.

This new opportunity will also increase competition. To help you thrive and grow your business, the Vietnamese-German University and Germany’s Leipzig University invite you apply to the Export Manager Advanced Training.

The Export Manager Advanced Training Program is more than just typical lectures: It offers practical coursework taught by expert business teachers, mobile learning modules, 1-on-1 business coaching and consulting to help address your pressing business challenges and turn them to profitable opportunities.

Course Overview

The Export Manager Advanced Training Program will support the internationalization of SMEs through:

  • Market development from East to West
  • Capacity development in the field of export management
  • Access to qualified of international market campaigns
  • Establishment of cooperation with businesses, universities and export bodies.

Practical advanced training for busy professionals

The Export Manager Advanced Training Program is comprehensive and divided into sections so you can apply your new insight immediately to your business. The class size of 30 students would allow you to experience the business coaching, powerful sharing and networking opportunities.

That pace helps with applying your learning right away and keeping up with running your business.

Is this course for you?

Export Manager short course is a great choice for you if:

  • You are interested in furthering your knowledge and skills in the field of export management within East to West context.
  • You are a professional in the import and export industry, or responsible for the import and export component of a business.
  • Your function could include: import and export management, shipping management, sales within international markets, forwarding, buying and procurement,

Session 1: International markets and Value Proposition

Session Topic Method and tools
Day 1
  • SME internationalization
  • Global value chains
  • International business models
  • Internationalization models
  • Value chain mapping
  • International business model canvas
Day 2
  • Customer segmentation
  • Market research
  • Market analysis and selections
  • Customer profiling
  • Qualitative & quantitative market research methods
Day 3
  • Value proposition
  • Adapting products and services to international markets
  • International revenue streams
  • Kano Product Model
  • Benchmarking
  • Pricing strategies

Session 2: Market Entrance Strategies

Session Topic Method and tools
Day 1
  • International channels of communication, distribution and evaluation
  • International branding
  • Marketing mix
  • Online marketing toolsg
  • Brand communication tools
Day 2
  • Customer Relationship Management
  • Presentation and negotiation
  • Doing business with the Germans
  • Planning of presentations and negotiations
  • Training on negotiating with German customers
  • International pitch deck
Day 3
  • Partners & resources on international markets
  • Cost management
  • International Business Model Canvas
  • Analysis of financing options
  • Ten types of international business innovation
  • Final Presentation


Ms. Trang Phan (Tara)
Program Coordinator - Hinrich Foundation

H/P: (+84) 906 409 332